They are not really a test of an eventual product–it’s a promotional event meant to attract attention for a relevant but finite period of time. (We are a little sad that the drink’s flavor is not of marshmallows but of watermelon and strawberry.) Drops are a great way to manage risk: inventory investment is limited, and partnering with another brand can lift both. Space-flavored cola dropped in February, and the brand’s latest, a collab with musical artist Marshmello, launched in June. Coca-Cola’s Coca-Cola Creations launches limited-edition flavors to keep things FOMO-lively but no doubt learn a thing or two as well. Some companies are even building organizational muscle to support them on an ongoing basis. Limited editions are a fantastic way to extend the power of a brand or seize a special moment with consumers. The Xbox series x Halo bundle ( sold out). A little de-risking never hurt anyone.ĭE-RISKING #1: THE DROP Limited editions and drops are SO SO hot. Whether you are an incumbent in consumer packaged goods or some other sector, this is your moment. To develop a pipeline of new products that offers moves on the innovation chessboard. To launch a new brand with a little less background noise. What does that mean for incumbents? An opportunity to fill a hole in their industry's new product parade. And yes, innovation really does suffer if venture capital goes on holiday–there is research to prove it. As venture capital takes a powder after an era of explosive valuations, existing startups are tightening their belts and new ones may be struggling to find early funding. But big companies in CPG and elsewhere may have a brief window when they can catch a break. Working for a CPG incumbent must feel like whack-a-mole. Direct-to-consumer startups like Billie and grocery delivery services like GoPuff are opening up a distribution landscape dominated by retail and Amazon. Innovation is happening outside the grocery store, too. The consumer packaged goods (CPG) industry has seen a wave of innovation fueled by investment in startups. Alternative proteins like Beyond and Impossible. Functional beverages like Health-Ade and Guayaki. We also hope to have our first in-person event early in the summer.Wander down any aisle of a grocery store and you’ll see the impact of venture capital. This will be a great session for students in the community as well to see how you can build a career from corporations into investing.The startup segments that excites investors, and much more.Know about VC and Corporate Venture Capital, and the differences.What homework do startups need to do before they approach investors.What do investors look for in a startup?.So get ready with your questions on startups, funding, corporate ventures, healthcare, IoT, consumer, industrials, retail, mobile, energy, frontier tech, travel, and anything under the sun. You can get valuable insight from her on all aspects of getting funded, and on startups in general. Deborah served two terms as a Trustee of Lehigh University, founding Advisor for Lehigh’s Baker Center for Entrepreneurship, Creativity, and Innovation, and an Exec-In-Residence at Columbia University’s Tech VenturesĪs you can see, Deborah has extensive expertise in the VC space, with experience working on many new startups across a wide range of industries. Deborah began her career as a management consultant at Andersen.ĭeborah received an MBA from the NYU Stern School of Business and BS in Finance and a BA in Asian Studies from Lehigh University, where she was an Iacocca and Trustee Scholar. Prior to Touchdown, Deborah had a senior leadership role at GE Ventures, where she crafted partnerships to develop novel products and businesses globally. You can learn about many aspects of fundingĭeborah has over 15 years of experience in investment, innovation, and development in healthcare, IoT, consumer, industrials, retail, mobile, energy, and frontier tech. So everyone in the community, please join us for a fireside chat with Deborah Zajac, Director Touchdown Ventures, and get an insight into funding via Corporate Venture Capital. We are delighted to host Deborah Zajac from Touchdown Ventures for our April-May event on the 11th of May (Tuesday) at 5.45 PM.Īpril is Funding Month at Startup Grind and May is Women's Month, so we have the perfect guest for our April-May event.
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